Even though there are a lot of opportunities available in the world of Internet marketing, the competition is really tough considering the number of Internet marketers competing for the attention of similar target markets. What differentiates successful online entrepreneurs from the rest is that they continuously invest in high-quality custom application development. In this blog, we explain why the development of customized apps is crucial for any online business. Many Internet marketers invest in search engine optimization or boosting their site’s rankings online. However, many of them don’t realize that they also need an app to supplement their website. Custom application development refers to the process of designing applications aimed at boosting a site’s performance on the web. People who invest in web app development know how powerful a robust app can be not only in boosting sales but more importantly, in building a loyal customer base. ...